Client
Lancôme | L'Oréal TRAP

Category
Activation

Location
Seoul

Lancôme Chinese New Year Drone & Light Show

The first ever drone and light show within Travel Retail.

Lancôme celebrated the Lunar New Year and Lotte Duty Free 40th anniversary year in spectacular style with a surprise show with over 300 of drones illuminating the night. A celebration that increased brand awareness and sales, while reinforcing partnerships between the two parties.